When we heard that we had been asked to design a calendar for Widex, we knew that it would be interesting and a fun project. Widex provides hearing aid solutions and are the world’s largest manufacturers.
The task was simple enough but we wanted to come out with an absolutely captivating and a unique design for Widex India, which would appeal to the Indian audience.
After a few brainstorming sessions, we had a concept and we knew it would work.
Sound Is Religion
India is known for diversity and culture, every region has a different way of life. Even the music and sounds are distinct. Sound plays an important role in different religions as well. Therefore positioning sound as religion we wanted to create a sense of peace, tranquility and soulful vibes. The team did a wonderful job of creating elements of sound by incorporating various instruments played among different cultures and their importance in specific religions.
The idea was to lay emphasis on sound and the magic of it, which would inspire people to connect with Widex and perhaps consider hearing aids as a solution to improved hearing. The design was appreciated by Widex and their customers. We of course loved to be a part of the design.